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December 19, 2005
Three-initial nobodies
Anyone who's followed this blog know I rail about companies who insist on labeling themselves with three-word, multi-sylabic names that inevitably become three-initial names. Three-initial names are just that: three initials - no meaning, no humanity, no BRAND.
Turns out I'm not the only guy who thinks that way. I refer you to Bob Killian's latest newsletter. Bob is top dog at Killian Advertising, and I've enjoyed his commentary on branding and marketing practices for several years now. Always insightful, well-written and refreshing.
Anyway, you can read his commentary on three-initial names at:
http://www.killianadvertising.com/wp20.html
Martin Jelsema
Signature Strategies
Helping smaller companies profit from the power of branding
Posted by Martin Jelsema on December 19, 2005 | Permalink
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