Branding strategy from a copywriter? Why not?

Significant branding value can be provided from an outstanding copywriter.

An experienced, big-picture copywriter (as opposed to a wordsmithing hack) may identify an undiscovered differentiator within the product, organization or business practice.  She'll ask the right questions. Provide insight and perspective. Have an empathy and understanding of your prospects and their "triggers". Then, he'll connect strategy with effective tactics.

Many of the best-known marketing/branding strategists, particularly those in the direct-response arena, are first and foremost copywriters: Jay Abraham, Don Kennedy, Ted Nichols, Jay Levinson, and more recently, my ducttapemarketing blogging channel associate, Troy White.

If you discover a copywriter of this caliber, immediately place her/him on your strategic team.

He or she will be an idea source, a sounding board and a customer ombudsman.

And she'll also provide attention-getting and persuasive copy.

Martin Jelsema

Signature Strategies

helping smaller companies profit from the power of branding.

www.signaturestrategies.biz